Latest commentary on how community is changing the world of marketing, media and PR.
Archived Posts from September 2007
Technorati CEO, Peter Hirshberg on the Power of Social Media
9/18/2007 | posted by
astrout
The last four conferences/events I've attended have been almost soley focused on either Web 2.0, community or social media. Today I ventured outside that box and back into my past life to attend Boston Interactive Media's 3rd annual cross-media summit. The good news was that keynote speaker, Technorati Chairman and CEO, Peter Hirshberg, didn't disappoint.
The bad news was that I realized after Peter's talk that I had next to no interest in the two panels that ensued. That last statement is not ...
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Office 2.0: What I Learned
9/12/2007 | posted by
astrout
The timing of the Office 2.0 conference couldn't be worse. Two of my three children started school last week (my middle child entering kindergarten). Our company was preparing to launch a new brand and product strategy on Monday and I was on the hook for creating several key presentations/deliverables. Just to complicate things, I also needed to re-launch our We Are Smarter site so that we could feature it at this event which was not small feat.
It was worth the pain. Mainly because of what I l ...
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The Most Networked Guy I Know
9/12/2007 | posted by
astrout
People tell me that I'm well-networked. I guess it's somewhat true. I have over 400 people in Outlook/Plaxo, 200+ contacts on LinkedIn and north of 80 friends on Facebook. With that said, I don't hold a candle to my friend, Mukund Mohan, of Innovis (pictured right with Robert Scoble.)
I met Mukund at our Community 2.0 event this past March. The thing I loved about Mukund was that 15 minutes after meeting him, I felt like I had known him for years. We went on to do a couple of webinars together ...
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Shel Israel's Naked "Facebook" Conversations
9/6/2007 | posted by
astrout
During the Social Computing (details) session at Office 2.0, Naked Conversations author, Shel Israel, along with panelists from social networking pioneers, Six Apart, Microsoft, Ning, Plaxo and LinkedIn talk about how social computing is improving today's businesses.through the creation of better knowledge management tools, richer business intelligence, improved product innovation and cheaper self-service.
Early on in the panel, Shel opened up the conversation (why not) to the audience. I took ...
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Office 2.0 - Kick Off with Om Malik
9/6/2007 | posted by
astrout
Cross-posted on Shared Insights.com
Om Malik. You may have heard his name before. He cut his teeth as a senior writer at the company that coined the term "2.0" (Business 2.0) and he owns one of the most popular blogs on the Internet (Giga Om.) This morning at the 2007 Office 2.0 Conference, he moderated a panel titled "The Future of Work."
Not surprisingly, the panel did not disappoint. Joining Om were Steve Alterich from Intuit, Dennis Browne from SAP, Jonathan Rochelle f ...
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iPhone vs. Treo: Who You Got?
9/6/2007 | posted by
astrout
Cross-posted on sharedinsights.com
Over the past several years, I've had the opportunity to try a number of different mobile devices made by some of the best and brightest companies out there. It started with the Palm V back in the late 90's. It was cool and had a great interface but it's mobile capabilities (like any others at the time) were weak at best.
In 2001, I migrated to the Blackberry 850. It was strictly an e-mail device. And for that purpose, it did a great job. I made my way throug ...
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