This is a collective blog written by Isaac Hazard, Derek Showerman and Heather Strout, 3 members of the Mzinga Community Services Team. We will share industry news, best practices and our general insights about the industry.
Search Engine Optimization Research & Best Practices
6/11/2008 | posted by
dshowerman
I took the liberty of researching some best practices around Search Engine Optimization strategy. Please comment and add your two cents. I will compile all of your responses and repost it.
Derek
Best Practices
Make sure your website is tested for good load time, dead links and cross-browser compatibility.
CONTENT IS KING! Make sure the page utilizes keywords and phrases that people will search for.
Titles should always contain Keywords and meta tags
If y ...
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We already know about some of the best practices around fledgling communities. Seeded content, Subject Matter Expert blogging, as well as recognition rewards. Another great way to drive reletive traffic to a public community is thru facebook. Dont beleive me, have a gander at this comprehensive list & I think you will be convinced:
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base ...
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Content is king! Or so I have learned over time!
It has always been the case. Even back when websites couldn’t talk back, a vibrant website was an updated website. Lots of page views baby! With the emergence of the now passé term “Web2.0”, the same rings true today - content will always kick ass!
So who provides content for many of the social community's in business? That is the golden question that seems to get passed around the office. Who will driv ...
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Are you tip-toeing down a path towards utilizing social networking in your business? Here is some food for thought before you adapt from a tip toeing thinker to a full on dashing community sprinter. Make sure you have the resources in place to support it and make sure those resources have a clear understanding of what you want to accomplish.
When you build a community, understand that it has nothing to do with how many members you have and everything to do with how many of those membe ...
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A couple of my clients have asked me for some guidance on blogging, so I did some research. This is what I came up with. Let me know what you think.
What is a Blog?
“A blog (short for weblog) is an online journal or diary of an individual’s opinions and latest news that is updated regularly, in chronological order. Many blogs allow visitors to make comments, or “postings” in response to the blogger, or ask questions.” – Now we Are Talking definit ...
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When you are a trailblazer in a new industry (Social Communities) you generally find yourself dipping your toes outside of your comfort zone! “New” means "different" and for most of my fellow humans “different" is not fun”. Generally speaking we are creatures of habit. Same coffee shop, same soap and if you are like me you have different jackets for different weather. Then when you are taken out of your comfort zone you become grumpy and out of place! I wil ...
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As a Community Consultant for Mzinga, I spend time with my clients talking about the different roles they will need to take in order to have a successful community. I also spend time talking about the roles of the community members. I talk about gardners, the ones who want to keep things in order; the evangelists, contributing the most content, trying to keep others engaged; the lurkers, they are looking rather than contributing -- we nurture these folks. They are either listening to ...
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I am always looking for cool new ways people think about community and how to use Web 2.0 to improve communications and personal interactions. YourStreet is a notable example of how to use Web 2.0 tools to create value.
It is such a simple concept. Take the original community idea, our neighborhood, and bring it online. It brings local mapping, news and blogs together with conversations to create new forms of interaction using the original community.
YourStreet describe ...
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I read this blog post today on Read/WriteWeb titled Will Podcasting Survive? While I agree with any of Alex's points that it has competition from other media platforms, and has limited use, I think there is some real value to podcasting.
It is very likely that podcasting has a niche market. Are teens and tweens going to tune-in en-mass to a podcast? Not likely, no. With any new technology, or use of technology, the best way to determine where it fits in is to test it against m ...
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