Last week, I wrote a post about the Microsoft/Yahoo deal and in the end was really excited about the possibility for social search. Well, Google's leading VP in search was interviewed recently and she considers social search "the future of search."

She goes into what it is, how Google might enable social search, what's the future of search, and how Google might work with MySpace, Facebook and others to allow them to re-rank Google results and let them test their own approach to social search (Don't hold your breath for that!).

What's your take?

1. By

Ales Nohel Location: Hidden Member since:9/13/2007 View Full Profile >

Wiz4rd on 2/14/2008
I would say that this thinking trail leads to loss of privacy. As social creatures we like to congregate, boast, share and we would like to be responsible who can and who cannot see us. If this issue is taken lightly as it seems is Google's way it could potentially mean then end for the fun-sharing. Because I do not want the boss (or local coffee shop owner, marketing teams of insect repellent , Google etc) to "google me" and find my facebook/linkedIN/myspace/lavalife portfolios as easily as my friends can ...

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