Archived Posts from November 2007
Originally, I was going to write a post today called "Twitter: Revisited." Some of you might remember a post I wrote last month about Twitter, focused on why it wasn't ready for prime time. Well, I've had some time to use it more (220 tweets and counting) and would like to share my new perspective. However, several of my colleagues here on We Are Smarter Than Me have relentlessly covered Twitter in recent posts, so I'll put that one on the back burner for now.
Instead, let's talk abou ...
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Getting ready for Thanksgiving, but just had to share two articles I read this morning in the NYT.
Making Social Connections and Selling Cookies - This article talks about how Pepperidge Farm is launching a social networking site for their primary customers (women) to maintain friendships. There's good info on how they're launching, metrics on how a campaign like this can replace existing marketing efforts and links to this another social networking campaign around the Goldfish line. ...
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Now that a week's gone by and the dust has settled, we have a much clearer picture of what happened last week when Google announced it's "revolutionary" OpenSocial initiative. What was initially considered a checkmate move by Google in the chess game with Facebook, now seems more like an attempt to "PR scoop" a worthy adversary. I found the following posts extremely rational responses to the initial "the sky is falling" posts that happened on day one.
On 11/2/07, D ...
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