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Steve Rubel, SVP, Edelman & Micropersuasion Blogger | January 18, 2008 (episode 27)

1/22/2008 | posted by
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Steve Rubel wears many hats. He is an SVP at world-reknowned PR firm, Edelman, a contributor to AdAge and the owner/author of award winning blog, Microspersuasion.

During our interview, Steve and I talked about what inspires his daily posts for Micropesuasion and fact that companies can now create (or at least curate) their own content thanks to today's social media/Web 2.0 tools. We also talked about Steve's opinion of the "Walmart-ing Across America" snafu back in 2006 and what Walmart has learned from it's mistakes. Blog >

download Steve Rubel, SVP Edelman & Uber-blogger
Duration 00:24:49 | > MP3 (23.2 MB)
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