|
Book Reviews
MSP Media, January 20, 2007 - I recently read the book We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business. It's a book project written by Barry Libert & John Spector along with thousands of contributers... + more
Automotive Design Production, December 2007 - We Are Smarter Than Me should be of particular interest to those involved in product development (it should go without saying that marketers will find it valuable)... + more
Monica Hamburg, One Degree, December 10, 2007 - We all know that the world’s first collaborative encyclopedia would not be possible without crowdsourcing – but how else do companies make this concept work? + more
Duffbert's Random Musings, November 9, 2007 - Are you getting those "what's this Web 2.0 stuff" questions at work? Does the boss want to know why s/he should be considering how social networking can help the business? + more
Newsweek, October 28, 2007 - Conference Board president Spector and consultant Libert have plenty of their own wisdom to draw on, but that didn't stop them from getting help in writing their book. + more
Moving from Me to We, October 25, 2007 - Ever get anxious, watching a dog gnaw at a leg wound? Erica Lyn Townsend did. That’s why she invented something to help her pet Buddy. When it got raves on The American Inventor Show, she was inspired to leave her corporate job to make more for other pet lovers. + more
Joe Wikert, Executive Publisher, John Wiley & Sons, October 22, 2007 - The book We Are Smarter Than Me is the first product from the website initiative with the same name. The folks at Wharton School Publishing launched the We Are Smarter Than Me website project last year and invited everyone the world to participate in community development of a business book. + more
AOL's Blogging Stocks, October 3, 2007 - Whether it is called crowdsourcing or wikis or social networking, there is a wealth of collaborative experience and expertise available online to help improve decision making, increase profitability, drive product innovation and expand into new markets. + more
The Concept & The Process:
Over a million students, faculty and alumni of the Wharton School of the University of Pennsylvania and the MIT Sloan School of Management, as well as leaders, authors, and experts from the fields of management and technology were invited to contribute in a wiki-based community that coalesced at wearesmarter.org. Members were asked to develop and share their insights about why community approaches work or don't work when it comes to marketing, business development, distribution, and more, and what companies have to do to make them work better.
The goal of the project was to develop a book that addresses what other best-selling books on community have not. Wikinomics and The Wisdom of Crowds have identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds.
|